1. Betting Exchange Login
2. Betting Exchange Sites
3. Betfair Exchange
4. Betting Exchange Api
5. Betting Exchange Systems

In a world where football is getting more and more exposure to the world through channels such as television deals and streaming services it’s only natural that the betting markets follow. That doesn’t mean all the money is flowing into the traditional bookies pockets though with exchanges seeing considerable growth. Here we look at the top 5 betting exchanges.

What Is A Betting Exchange? Betting Exchange operateS as a medium between punters, matching those willing to lay bets with those more traditional punters who want to back a winner. Betfair’s Betting Exchange lets you bet against other people and get great odds on thousands of markets every day. Best Odds Bet In-Play Cash Out. Join Betfair Now ». Betting on an exchange opens up a wide range of in-running, in-play, and early cashout bets, not to mention the opportunity to lay selections to lose rather than win plus the option to request higher odds than those on offer.

1. Smarkets

Commission: 2% Liquidity: High PunditFeed Rating: 5/5

When it comes to betting exchanges there is one that stands clear of the competition; that’s Smarkets. The big boys of the exchange world can be hard to separate when looking at factors such as the depth of sports and markets available because they all offer more than you’ll ever likely need. Liquidity i.e. the coverage of money in the platform is a similar story for the top end exchanges with only the most obscure bets not necessarily matched in a reasonable time frame. Why then do Smarkets top our list?

Well, they’re simply better than the competition. Their team seem to acknowledge that market penetration can’t really extend any further than it has to change the experience for individual punters so they’ve focussed energy on providing customers value and an excellent service. For starters, their 2% commission is as generous as we’ve seen (you can get 1% but it relies on huge stakes to be placed) and they’ve been offering it at that level for years. You’ll find others with a 2% commission but they’ve generally had their hand forced.

On top of that, their website and mobile apps are super easy to use. They look good, they’re simple to move around and the Smarkets app side even allows users to vary the colour theme. It’s a small detail but shows how much they think about their end user, which is a rarity in this niche. Finally, you’ve got a slick engine behind the scenes that provides useful graphics and manages price fluctuations for you when placing bets in extremely fluid markets such as in-play events.

Once the bonus is credited to your account, losses will be refunded up to the bonus amount. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate.

2. Betdaq

Commission: 2% Liquidity: Medium/High PunditFeed Rating: 4/5

Betdaq is far from a newcomer to the world of betting exchanges with 20 years of trading under their belts. It’s no surprise that they’ve built up a reasonable customer base over that time with their website easy to navigate and also mobile friendly; their app is decent too. Like most exchanges, they offer all the major betting markets and have plenty of liquidity within them, which enables punters to wager as they so wish.

Unfortunately, as the company strive to offer markets on less mainstream sports and events that flexibility can be reduced. This occasionally makes finding matches for your bets more difficult. Their in-play betting is very strong although football is a market where they need to improve that aspect; live streams and improved statistics would be a solid step but it’s not the end of the world with other resources available to delve into online. It shouldn’t be seen as a deal breaker.

Despite having a couple of areas for improvement, Betdaq is still one of the better exchanges out there and is worth considering – particularly as a secondary option. Standard commission is 2% with the occasional offer running to give 0% for limited periods of time. The company falls under the Ladbrokes Coral group as of a 2017 takeover and as such you have plenty of protection whilst depositing and withdrawing funds is an absolute doddle.

3. Betfair

Commission: 5% Liquidity: High PunditFeed Rating: 3.5/5

If anyone comes close to matching Smarkets in a pure gambling respect then it is Betfair. The company, who have been going for 21 years, are arguably the biggest name in exchange betting so it’s little surprise that they have plenty of users backing and laying bets at all hours of the day. We’re not suggesting you blindly follow the crowd but the fact Betfair, like Smarkets, have strong loyalty from their respective customer bases means you’ll rarely find events where you can’t pair your bets off – that’s critical to the success of a betting exchange.

The platform is well marketed, comes with an associated sportsbook and you can get your bets on with your eyes closed such is the way the website is structured. Betfair exchange, supported by its traditional betting site, pushes plenty of offers your way. These can be an extra boost with betting strategies like matched betting but you do need to factor in a 5% commission to ensure you’re satisfied with the overall levels on offer; if you’re keen to tap into the live betting markets then it’s possible you’ll see past a few percent because Betfair underpin their in-play bets with better streams than the other exchanges.

If, however, the 5% commission is putting you off giving them a go then this is something that can be reduced to 2%, however, in order to get this deal you do have to forfeit special offers – namely the best odds guaranteed on their sportsbook. The other thing to consider is the customer service angle, which is an area Betfair could look to improve particularly with Smarkets being excellent in this area.

4. Matchbook

Commission: 2% Liquidity: Medium PunditFeed Rating: 3/5

In straight up betting exchange terms, Matchbook can consider themselves hard done by to sit further down on our list. Unfortunately, we’re a football site and the dominant markets on Matchbook are the American sports such as NFL, NBA and MLB. That doesn’t mean it is redundant to the beautiful game though; far from it in fact.

For starters their commission is just 2% making it competitive with the cheapest exchanges out there and their depth of markets is pretty impressive with bet matching rarely a problem on the bigger sporting events. When it comes to the user experience, Matchbook stacks up pretty well too. The website is straightforward to interpret even for a new user and their mobile apps follow a similar pattern; they’re not revolutionary but won’t cause any problems either.

Like pretty much all online bookmakers, whether they’re traditional bookies or exchanges, Matchbook offer a sign up bonus and will allow you to deposit or withdraw through a plethora of methods. It’s worth noting their direct to bank withdrawals have a pretty hefty minimum at £500 but it doesn’t seem to bother their customers too much with a strong rating on trust pilot.

5. Ladbrokes

Commission: 5% Liquidity: Medium/High PunditFeed Rating: 3/5

We’ve already touched on Betdaq falling under the Ladbrokes Coral umbrella. Here we look at the Ladbrokes side of things, which comes with the huge perk of having the name of a high street name ‘on the tin’. The two platforms – Betdaq and Ladbrokes – are actually linked so regardless of where bets are wagered the funds go to the same place. This aids the liquidity for both.

If you’ve read our recommended betting platforms for 2021 then you’ll know our thoughts on the Ladbrokes website being pretty smooth and the exchange side is much the same. The venture into exchange betting is a fairly new one in comparison to the other sites listed but it does mean their mobile app has been purpose built as opposed to having been developed as a secondary thought as technology has developed. The app is very good.

Despite all the positive noises we’re making about the Ladbrokes exchange, there are a couple of reasons it ranks fifth compared to its partner, Betdaq, who we rank second. Firstly, although the two platforms are very similar, Betdaq provides a better all-round experience with a major difference the fact plug-in tools can be linked to improve market insight. This isn’t unique to Betdaq but is a notable absence on the Ladbrokes platform. The last big factor to consider is the commission. You can achieve 2% commission on Ladbrokes but it’s all relative to the amount of money you risk. With smaller bets, you’ll pay a higher rate of 5%.

William Hill is a betting and gaming company, which employs approximately 16,000 people.

William Hill was founded in London in 1934 as a telephone bookmaking business and created its first licensed betting offices in 1966.

Betting Exchange Login

In June 2002, William Hill was floated on the London Stock Exchange. In 2005, it acquired Stanley Leisure plc’s licensed betting offices in the UK and Ireland, which resulted in William Hill becoming the UK’s largest bookmaker.

William Hill’s business strategy is based on these pillars:

• Multi-channel: capture an increasing share of customers’ gambling spend across both the retail and online channels in the UK.
• International diversification: leverage the company’s expertise in international markets to grow non-UK revenues and profits thereby diversifying and reducing business risk.
• Technology: use technology to provide a competitively differentiated product suite.

William Hill’s believes sports betting, which it considers one of its main areas of expertise, is the most important product for attracting and retaining online customers in the UK. This is because it targets the largest single segment of the online gambling population, has a relatively low cost per acquisition, the longest customer lifespan and the best cross-selling potential along with the greatest opportunity for product differentiation.

William Hill is comprised of four businesses:

• The high street-based operation in the UK, with approximately 2,370 licensed betting offices, which provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries.

  The UK is William Hill’s primary market.

• Digital betting and gaming via www.williamhill.com providing customers with the opportunity to access William Hill’s products online.

  The UK online market, including mobile, is the fastest growing segment of the UK gambling industry.

• William Hill Australia, which offers online betting in the Australian market.
• William Hill US, which operates sports books in Nevada and is the exclusive bookmaker to the Delaware state sports lottery.

William Hill’s betting products are divided into two categories: sports betting and betting on other events. The most popular sports betting products are horse racing, football, tennis and greyhound racing. William Hill also offers odds on many other sports such as rugby, cricket, golf, motor racing, darts, snooker, American football, Australian Rules football, baseball, basketball and ice hockey.

William Hill accepts a range of different types of bets from simple bets on the outcome of a single event to more complex bets, such as accumulator bets on the outcome of a number of different matches or sporting events.

Other events include bets on non-sporting events, such as the outcome of political elections, television competitions and popular music chart results, as well as high profile novelty bets.

Betting Exchange Sites

William Hill’s gaming products, whose outcome is dependent on chance, include slot machine games (played either on physical machines or online), casino games, bingo, poker and other skill games. Skill games, are games, it is argued, where the odds can be changed over the long run based on the application of skill (for example, games between customers such as poker).

With William Hill’s gaming products, the customer bets against the house and the William Hill makes its profit based on probabilities in the long run of different events occurring and uses “house” rules and procedures to apply risk limits.

William Hill has extensive experience in the following risk management and bookmaking procedures, which it believes are essential to operating a profitable betting operation:

• Imposing bet acceptance limits.
• Hedging.
• Expert odds compilation.

Betfair Exchange

In addition, the breadth of betting opportunities that William Hill offers to customers, enable the company to spread its risk over a large number of events.

William Hill’s gaming products (casino games, slots, poker and bingo) increase the company’s opportunities to cross-sell multiple products to customers, maximising the customer spend across channels. Profits from its gaming products gaming are more predictable than sports betting margins, which fluctuate, and provide a more stable source of revenue for the company.

Betting Exchange Api

William Hill has rolled out self service betting terminals in its high street betting shops. The goal of this is to bring the massive product range that it has created for its online customers available to its retail customers.

In the UK, in-play betting and mobile gambling have been the key drivers of growth in the past few years. William Hill, along with much of the gambling industry, relies on third party software suppliers for its online offerings. William Hill’s intention is to develop more of its software in-house, in order to bring customers a more differentiated offering and to deliver innovations to customers faster and more frequently.

Betting Exchange Systems

Part of William Hill’s online offering provides destination-themed gaming. Alongside its Vegas product suite, William Hill provides a Macau casino along with a “Mayfair” branded product offering.